Gatorade supports the FIBA Basketball World Cup 2023

Gatorade supports the FIBA Basketball World Cup 2023

MANILA (Philippines) – The Philippines, which is co-hosting the FIBA Summit with Japan and Indonesia, made the announcement after Gatorade, the world’s leading sports drink, sealed its partnership with Samahang Basketbol ng Pilipinas as the main sponsor of the 32-team competition that begins Aug. 25.

“We at Gatorade are excited to be a part of the 2023 FIBA Basketball World Cup. With this partnership, Gatorade will bring basketball closer to everyone through FIBA and support both athletes and fans in this once-in-a-lifetime event as the world’s No. 1 sports drink,” said Ray Pine, marketing director of PepsiCo Philippines. As the official electrolyte beverage of FIBA’s flagship event, we are proud to provide hydration and fitness solutions that meet the needs of athletes at all levels of performance.

David Crocker, executive director of the 2023 FIBA Basketball World Cup, was pleased to partner with a globally recognized brand like Gatorade.

“When you think of sports drinks anywhere in the world, you think of Gatorade,” Crocker said. “The product is everywhere and has been proven around the world to propel athletes.”

Samahang Basketbol ng Pilipinas chairman emeritus Manny V. Pangilinan and SBP president Al S. Panlilio welcomed Gatorade’s entry as a major local sponsor.

“Is there any athlete anywhere in the world that hasn’t enjoyed at one time or another the taste of Gatorade?” said Pangilinan, FIBA Central Board member and chairman and CEO of Metro Pacific Investments Corp. 

“Gatorade and FIBA World Cup 2023 is a union of what’s best in global sports. They complement each other. And this partnership will go a long way in ensuring the success of our hosting this prestigious event.”

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