New Event Sponsor Nippon Life joins FIBA Basketball World Cup 2023

MIES/OKINAWA (Switzerland/Japan) – Japan, which is co-hosting FIBA’s biggest event along with the Philippines and Indonesia, has announced that Nippon Life Insurance Company will be an event sponsor for the 2023 FIBA Basketball World Cup, which begins Aug. 25 in the three host countries.

Nippon Life, Japan’s largest life insurance company, has supported basketball throughout the country by sponsoring the Japan Basketball Association, the Japan Wheelchair Basketball Association, and the B.LEAGUE professional basketball league. In addition, Nippon Life has participated in a variety of activities that contribute to the development of local communities and society.

Japan at the previous FIBA Basketball World Cup 2019 in China 

The FIBA Basketball World Cup 2023 tips off on August 25. It is also being held in Manila, the Philippines, and Jakarta, Indonesia. In Japan, Okinawa will host a Group Phase over 10 days, with the Final Phase to take place in Manila.

Fans in Okinawa will get to see the national teams of Japan, Australia, Germany, Finland, Slovenia, Cape Verde, Georgia and Venezuela all in action in the Group Phase. Japan plays Germany on August 25 and then takes on Australia on August 29.